BMA Carolinas’ March Meeting: Citizen & Myjive
Wednesday, February 24th, 2010
Brett McCoy – Partner + Brand Services for Citizen and Ron Edelen – Partner + Creative Director for Myjive will be speaking at the BMA Carolinas’ March meeting. The discussion will focus on Communication in the Digital World. Register Now to join us for lunch!
Date: Wednesday, March 17, 2010
Time: 11:30am – 1:30pm
Location: Jillian’s, 200 East Bland Street, Charlotte, NC 28203
Cost: $20 BMA Members & Students, $35 Non-Members through PayPal. Cash and checks only at the door, no credit cards will be accepted at the door. Registration closes Friday, March 12th at 5:00pm.
Summary:
Over the last few years a shift has taken place. Technology and most notably the web, has changed everything we do. The way people shop, search, entertain ourselves and communicate have all been dramatically changed by digital and technological advances. Because of this shift we believe the traditional marketing, advertising and communications model is broken. The way brands and marketers communicate within this new world needs to be changed. The presentation will attempt to show you a new collective approach to communications, developed specifically for today’s evolved digital world.
Speaker Bios:
Brett McCoy, Partner + Brand Services for Citizen, is an experienced researcher, brand planner and social media strategist who leverages consumer thinking and market insights to create engaging, relevant and creative brand experiences. He has provided the yin balance to the yang of traditional agencies during his management of branding initiatives for the likes of Kraft, Comcast, Time, Inc, Clorox, 3M, Wal-mart, Target, and Lucas Arts. Brett understands that each Citizen project needs to speak to t he right audience in the right way and he puts this objective in the forefront as he leads all brand strategy, planning and social services for Citizen.
Ron Edelen, Partner + Creative Director for Myjive, has synergetic film and design background that establishes the agency’s foundation for progressive, story-driven creative solutions. From his start in the broadcast industry as a pre-visualization artist for the NFL Network to designing for ABC, BET, and HGTV, Ron gained a strong understanding for how brands connect with consumers through narrative-based messages. At Myjive, Ron has shown continued success in directing award-winning interactive experiences for the Discovery Channel Store and Warner Brothers Home Video. Prior to moving to Charlotte, Ron served as Adjunct Faculty in Graphic Design at VCU and received a 2-year assistantship for progressive research in advanced media systems at the Digital Worlds Institute.
