HGTV Color Correction
Myjive produces creative materials for Home and Garden Television’s (www.hgtv.com) home makeover series Color Correction.
There are some things you should do for yourself, and there are some you should leave to the professionals. Home and Garden Television (HGTV) brings audiences a show where homeowners get a little help from professionals in choosing the right color for the right room. Color Correction is a reality show revealing the secrets of “interior paint” and Myjive was brought in to give it a fresh start. Although we are not experts on styling our own homes, we are able provide a new logo and interstitial designs.
We love to tell stories. What if a drop of paint had wings? What if it’s ever-changing color was contagious? That is how it begins, with a single drop of paint set against a cold, colorless background. As the paint-drop collides with the ground, it explodes into a puddle of color, giving birth to a butterfly. It flutters rapidly, struggling to take off, and then swims through a room of colorless furniture. With a confidence that could only be instinct, the butterfly gently touches every object it passes. Its touch triggers a flow of color that consumes the scene.
Color Correction is just one of many house make-over shows from HGTV. If you have ever started one of those DIY projects and realized half way through that you are toast, you have to check this out. An expert design team storms in on desperate homeowners who have inadvertently created a color disaster. A color ’specialist’ takes charge during the half-hour show in order to bail out a homeowner with a particular color disaster.
The project’s Creative Director Austin Blasingame (www.5-x-b.com) expressed the need to “start out black and white, and use a device that will literally tranform the scene with color.” Myjive responded with a complete direction starting with a single drop of paint.
For anyone interested in some pointers about how to give your house a little style (something we tend to neglect), this show is a must-see. Tackling one room per episode, the HGTV designer identifies the problem, and comes up with the right color fix, that includes using the right paint tones, fabric, flooring, window treatments, accent pieces, accessories and even lighting to get the effect that the homeowner was originally going for.
