T-Mobile MySpace Video Contest

T-Mobile reaches out to teens by inviting the text-savy generation to submit their own videos featuring the new Sidekick LX. With the help of Myjive, T-Mobile virally expands the Sidekick Nation (www.sidekick.com) with a unique MySpace video contest page.

Online sweepstakes generally provide striking results, especially when you have a widely popular social-centric deployment platform such as MySpace. Although we are starting to see a migration of interest to Facebook, MySpace still offers advertisers a huge community of young generation consumers. Furthermore, the viral aspect of peer-to-peer connections makes it ideal for Sweepstake campaigns.

Unlike Facebook, MySpace provides companies with the ability to create fully customized profile pages, making MySpace the platform of choice. This also gives the Myjive team full reign on designing campaign assets that take full advantage of video, animation, and Flash applications. Having worked with the MySpace developers, Myjive is fully aware of both the possibilities and technical limitations of working within the MySpace platform. This enables us to provide custom fit options that take full advantage of social-centric tools, provide flexibility in design, and ensure compatibility.

In collaboration with Rebel Industries and Art Director Justin La-Blaw Rivers at Me and Marsh, Myjive launches the official Sidekick Nation Myspace page. Centered around a user-generated video contest, the T-mobile’s Sidekick Nation challenged fans to create films that encouraged a “Sidekick Lifestyle.”